HR branding is a revived experiment in the market. Considering yourself as a brand in all spheres like product branding, self-branding and employer branding defines the requirement to organize appropriate and engaging working environment for talent management. HR branding nowadays influences business community with its fresh ideas and methodologies, which each market niche demands to appeal. Community provides books with cases and actions on how to increase HR branding indicators at the market and stay flexible to changes and requirements of labor representatives. This results not only in good reputation of the company, but also helps to organize talent management to ease processes and save money on recruitment. Market trends show changes in employees’ demands for working environment. Standard monetary motivation and compensation system became inefficient in retaining employees. HR branding designs proper working environment with profits and benefits modern employees demand.
Modern HR professionals redesign their working plan on organizational culture and corporate values due to the following wills:
- Attract best prospects
- Keep own qualification
- Increase performance of staff
- Provide innovational changes for the company
- Follow dynamic market trends HR branding itself is also described as employer branding.
However, employer branding is something about humanization of employer, which is only a part of HR branding. HR branding is a creation process of favorable image of working area inside the company. The social impact lays in the psychology behind it. Employer requires the real Warcraft for actions inside the company for talent management – not only modern compensation model, but also relationship issues and friendly flexible job description and communication. Employer branding relies on studies and on human relationship models for better encourage of the personnel. Prospects without onboarding recruitment are nothing without company values, aims and appraisals, where business community observes low KPI. The repetition of: “We are waiting for best employees” is not enough for HR branding. Sufficiency is in enhancement is the basis of HR, which needs to be spread through media by podcasting, news and charismatic leaders. Simply, HR branding is about leader, working conditions and team achievements. HR branding also describes internal and external factors. Internal factors apply models of progressive management by flexible job description, happy hours and meritocratic approach as an example along with bonuses, trainings and satisfactory working environment. External branding relies on social shares by word of mouth and business pages activity on social media platforms. All of them works best for the employer branding if applied sufficiently and with love for your human assets. Your own passion for labor satisfaction is a key factor for all HR activities inside the company. Progress starts with changes. With innovations. Modern solutions with software, methodology and culture. With Workly system, for example. HR future is in HR branding. Be your brand, build it with passion and listen to what crowd talks about your company.